PT Maxim Indowood is one of the largest furniture manufacturers in Indonesia, exporting more than 50 containers per month worldwide. With over 500 employees and a massive production site, they are a key player in the global furniture supply chain.
Before Odoo: The Excel Nightmare
Like many traditional manufacturers, PT Maxim Indowood relied entirely on Excel spreadsheets to manage its operations.
- Disorganized data: Each department had its own files, leading to countless duplicates and errors.
- Inefficiency: Some Excel files were so heavy that it took 10 minutes just to open them.
- BOM & pricing chaos: When a supplier changed a price, updating all BOMs became a nightmare.
- Lost opportunities: Creating a quotation for a client could take 10 days.
- Poor decision-making: Reports for the general director were outdated before they even reached his desk.
- Exhausted employees: Most of their time was wasted on repetitive manual tasks instead of value-added work.
The company was paralyzed, unable to grow, and barely surviving.
The Doodex Audit
When Doodex stepped in, we conducted a full audit.
Challenges included:
- Over 500 employees spread across a huge, complex production site
- Half a million items to manage in their system
- Strict traceability constraints
- Deep resistance to change from employees
We couldn’t just “switch” everything overnight. We had to:
✔ Understand the business model of a furniture manufacturer
✔ Organize and optimize the data flows
✔ Implement Odoo step by step without disturbing production
✔ Train employees progressively
The Step-by-Step Odoo Transformation
1️. Stock Management Module
We designed a custom Odoo module for raw material tracking:
- Handles multiple material categories: wood logs, veneer, MDF, edging, metal, finishing, accessories, packing.
- Full traceability from container → pallet → board.
- Simplified interface for end-users.
Benefit: Accurate stock management, supplier control, and real-time visibility.
2️. Generic Product Concept
Problem: A single raw material could appear in thousands of BOMs. Updating each manually was impossible.
Solution:
- Created the Generic Product concept (Odoo 11 → Odoo 16).
- A BOM contains generic items linked to multiple suppliers/products.
- If a supplier changes, update once → all BOMs update automatically.
Benefit: Weeks of manual updates reduced to a single click.
3️. Automated BOM Generation
Maxim Indowood needed more than static BOMs.
- Automatic BOM generation per furniture item.
- Reuse of components (drawers, doors) across designs.
- Easy duplication and resizing of products.
- Reports generated instantly:
- Cost analysis
- Material analysis
- Working time
- ESG & SVLK compliance
- Full history of modifications
Benefit: Quotation time reduced from 10 days → 1 hour.
4️. Advanced Sales & Costing Module
Pricing in the furniture industry is highly complex.
- Prices depend on raw materials, energy, labor, margins, MOQ, customer contracts.
- Price revisions every 6 months based on market fluctuations.
- Negotiation tracking with full version history.
We developed:
- A dedicated costing module
- Automated quotation creation (even for 150+ items at once)
- Instant purchase orders for packaging materials
- Auto-generation of customs documents & container labels
Benefit: Faster sales cycle, accurate costs, stronger negotiations.
5️. Production Management
Finally, we tackled production planning.
- Batch-based production (with multi-order mixing).
- Step-by-step tracking of duration, material usage, and variances vs forecasts.
- Real-time monitoring dashboards for managers.
Benefit: Production capacity doubled, with better control and efficiency.
Results After 10 Years of Partnership
The transformation was not overnight — it was a 10-year journey.
But today, PT Maxim Indowood is a benchmark in digital transformation for furniture manufacturing.
- Quotations in 1 hour instead of 10 days
- Production capacity doubled
- Managers have real-time dashboards
- Employees use their real skills instead of Excel drudgery
- System fully scalable for international growth
Conclusion
This success story is not just about ERP — it’s about digital transformation in the furniture industry.
The partnership between Doodex and PT Maxim Indowood proves one thing:
With the right ERP strategy, even the most paralyzed companies can become global leaders.
Ready to transform your manufacturing business? Explore our Odoo Implementation Services or Contact Us today